广告
广告预算剩余
分享
一、功能说明
“预算剩余”指标用于呈现广告活动当前的预算消耗进度，帮助快速掌握预算消耗节奏，判断是否存在提前超预算下线、或预算消耗不足的情况，以便及时调整预算额度，保障广告投放稳定性，优化预算使用效率。二、数据来源及更新时效
1、可用预算剩余:比例值，波动每超过5%时即时更新；可用预算中已包含对当日的每日预算提高值的预估(如后台设置了允许广告活动利用过往剩余预算使当日预算超花25%或100%);2、已花费:按天的数据10分钟左右更新一次，按小时数据实时更新;
3、每日预算剩余:等于当前广告活动设置的预算值减去已花费金额。
三、常见问题
Q1：为什么【每日预算剩余】超出较多?A1：根据您的广告设置，亚马逊会利用广告活动过往日期的剩余预算，将当日可用预算最高提高至每日预算的200%(或125%)，即广告花费最多可超出每日预算100%(或25%)。
导致每日预算剩余(=每日预算-已花费)可能超出较多。
Q2：为什么【可用预算剩余比例】显示超预算，但【每日预算】仍有剩余?
A2：大部分情况是由于已花费数据返回延迟导致。
可用预算剩余比例：由亚马逊近实时返回，预算消耗波动超过5%时即推送更新，数据准确性更高；
已花费:数据的返回可能存在延迟，当前数值可能小于实际花费；因而【每日预算剩余】可能偏大(每日预算剩余=每日预算-已花费)
Q3：为什么【可用预算剩余比例】超出数值较大?
A3：大部分情况下，【可用预算剩余比例】超出数值会在15%以内。
若出现超出数值较大的情况，可能是因为：该广告活动当日曾多次调整每日预算，其中，在超预算前设置过一个较
大的预算值、且该值与当前预算差值较大，前者可能导致已产生更高花费，此时再下调预算会导致超出比例过高。
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